Maximize Your Reach: Marketing to FIFA World Cup 26™ & Sail4th Visitors
Date and Time
Monday Jan 26, 2026
10:00 AM - 11:00 AM EST
Monday, January 26, 2026 (10:00 AM - 11:00 AM) (EST)
Location
Virtual
Fees/Admission
Free
Maximize Your Reach: Marketing to FIF...
Description
Join the Summer of Opportunity Coalition for an informative webinar exploring major tourism opportunities coming to our region in Summer 2026. Attendees will receive key updates on the FIFA World Cup 26™ and Sail4th 250 celebrations, along with practical guidance on how businesses can connect with and market to the influx of visitors these landmark events will bring.
Industry partners will share resources and strategies to help you prepare, engage, and stand out during this historic season.
Program:
- Welcome Remarks from Coalition Leaders
- Bruce Revman, Co-Host City Manager, FIFA World Cup 26™ New York New Jersey Host Committee
- Chris O'Brien, President, Sail4th 250
- Maggie Paruta, Economic Development Specialist, Manhattan Chamber of Commerce
The Summer of Opportunity Coalition aims to maximize the economic impact of the FIFA World Cup and the Sail4th 250 celebration, which are estimated to generate more than $2 billion and attract 1M visitors, by encouraging tourism across all five boroughs and ensuring that local businesses benefit from them.
Not an official FIFA or NYNJ Host Committee event.