Manager, External Communications

Oversee the management and implementation of external communications programs and activities including public relations, media relations, content creation, reputation management and thought leadership efforts for Webster, specifically, HSA Bank, a division of Webster Bank, which provides health savings accounts to individuals and employers nationally.

Key Responsibilities

• Manage PR program and activities including media relations and content creation for the company’s external communications channels.
• Work closely with C-suite leaders in HSA Bank and Webster, as appropriate, to build and expand their presence externally through media/external speaking engagements and with other stakeholders.
• Lead day-to-day account management for HSA Bank’s external public relations agency, including priorities and budget to deliver initiatives on-time and on-budget.
• Create and manage thought leadership efforts including byline content creation, social media post development and foster partnerships with HSAB marketing team and leadership team.
• Manage oversight of company’s reputation award program including award sourcing, coordinating awards strategy with direct supervisor and developing corporate and colleague award submissions.
• Assist direct supervisor with account management and priorities for Webster external public relations firm and contractors. Lead efforts to identify and hire additional third-party vendors as necessary, such as media monitoring firms, additional agency support, etc.
• Provide coordination and support on crisis communications and issues management, and business continuity planning and counsel.
• Coordinate internally with line of business product/partnership efforts and marketing team on integrated projects.
• Support other corporate/financial communications on behalf of Webster’s holding company.
• Participate in market research and tracking activities.
• Other ad hoc responsibilities as needed

Requirements

• Bachelor’s degree or higher preferred.
• At least 5 years in a corporate communications environment; banking experience is highly recommended, either in-house or agency; healthcare PR experience is helpful.
• Exceptional written, oral, interpersonal and presentation skills and the ability to interface with senior management.
• Demonstrated leadership and experience in comprehensive strategic communications and media relations.
• Recognized self-starter who thrives in a fast-paced environment and capable of managing competing priorities.

The estimated salary range for this position is $100,000USD to $120,000USD. Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.